Digital Analytics

So you’ve invested in a content team and established a solid digital footprint for your brand but your starting to see a plateau in terms of growth, this is where Digital Analytics comes in.

One of the biggest advantages of Digital Advertising is the sheer amount of data that is generated, between customer, website and social media channels many corporations only discern and form action points based on very high level patterns and trends.

Our Digital Analytics team can help you make the most of your data by looking at all the data available and identifying patterns from broad data sets such as user behaviour in specific countries all the way down to how individual users interreact with your company

1. Website Analytics

Using a combination of available analytics tools our team will be able to help you identify user behaviour across your website and provide valuable insights into website content, layout and user experience. These insights can be used to further optimise your website to ensuring that any future investments only serve to improve the user experience and drive more traffic to the site.

2. Social Media Analytics

Social media platforms are a gold mine of user information, but can also be a minefield if international and platform laws and restrictions aren’t adhered to. Our teams will help you extract the most information possible from each platform while still abiding by their terms of use and international law so that your social media content is always catering to your most valuable users and providing quality feedback to your teams.

3. Market Analytics

Websites and Social Media channels aren’t the only areas where digital analytics come into play, as the world becomes increasingly more connected more and more companies, governments and organisations are publishing valuable market information that could benefit your business. Our teams will take all the available data sources into consideration when looking at your data and check to measure your performance against the industry as well as your competitors to ensure that all potential data sets have been taken into consideration when providing reports.

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